CREATIVE STRATEGY & LEADERSHIP
When something important is moving, it needs one clear direction.
I work with founders and senior teams to decide what actually needs to happen, set a clear direction and stay accountable for how the work is delivered.
The problem is rarely a lack of capable people. It's that no one is holding the whole thing together.
An event, launch, campaign or period of change can pull in internal teams, designers, developers, suppliers and a growing list of decisions.
Everyone can be doing their bit and the work can still drift. Priorities blur. Messages shift. The client ends up joining it all back together.
That is the part I take responsibility for.
Direct involvement
I STAY CLOSE TO THE THINKING, KEY DECISIONS AND FINAL QUALITY.
There are a few ways I tend to get involved.
There are a few ways I tend to get involved.
01. Direction engagement
WHEN THE ROUTE ISN'T CLEAR
Before more time and money go into making things, work out what actually needs to happen, in what order, and what can be left alone.
02. Creative leadership project
WHEN SOMETHING IMPORTANT NEEDS ONE SENIOR LEAD
I take responsibility for the direction, key decisions and people around the work, then stay close enough to make sure it lands as intended.
03. Ongoing creative leadership
WHEN THE NEED KEEPS COMING BACK
For organisations that need senior creative judgement regularly, without building a full-time role around it.
Selected work
Selected work
Ophthalmology Futures Forums
Holding the creative direction together across a complex international forum programme.
SLS Therapy
Working out what needed to change, then carrying that direction through the business.
Eyexora
Taking responsibility for the creative and delivery layer around an important public launch.
The person you speak to is the person responsible for the work.
I stay close to the thinking, the decisions that matter and the final quality.
When a project needs more people, I bring them in and keep hold of the direction. You shouldn’t have to manage a small collection of suppliers just because the work needs different skills.
If something important is coming up, start with what's happening.
A few lines is enough. I’ll come back to you directly.