Projects where the brief was only part of the job.
Ongoing creative leadership across a complex international forum programme.
From annual direction and communications to digital systems, production and specialist delivery.
The practice was already busy. The direction needed to change.
Discovery changed the brief, then the positioning, customer journey and systems followed.
A public debut with a fixed deadline and a lot to hold together.
Creative interpretation, specialist coordination and on-site ownership around an international launch.
Start with the situation. A few lines is enough.